Determining the user's actual location, taking into account his geolocation read from a smartphone (Wi-Fi, 3/4G).
It also allows you to run campaigns by specifying latitude and longitude data.
It is possible to build a multi-network or "route" from any number of points in order to set the exact broadcast area or compare the response in different locations.
Collecting an audience located in a certain location at a certain period of time (exhibition, concert, stadium during a match, shopping center during opening hours, etc.) It can be carried out both within the framework of an advertising campaign, and without it. The audience is available for retargeting in any format on any site, even after the user leaves the specified zone.